Why AI visibility is not a KPI (and why it still deserves attention)
In recent weeks, the debate has intensified: tools claiming to measure “AI visibility”, promises of…
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SEO for LLMs and AI visibility: what can be measured (and what cannot), according to Rand Fishkin
Over the past months, dozens of tools have emerged promising to measure “ChatGPT rankings”, “AI…
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SEO for LLMs: The 10 Essential Principles to Rank in the Era of Generative Engines
Introduction: SEO Is No Longer Just for Search Engines Generative engines —ChatGPT, Claude, Gemini, Perplexity—…
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For LLMs, Authority Is No Longer About Links: It’s About Systemic Coherence
Introduction: when SEO stopped being linear For years, links were the strongest indicator of authority…
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LLM Optimization Requires Content That Is Portable Across Architectures
Introduction: many models, one semantic logic Each generative model —ChatGPT, Claude, Gemini, Mistral and others—…
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LLMs Distrust Over-Optimized Pages
Introduction: When “Doing SEO” Breaks Your Visibility in AI For more than a decade, traditional…
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Real Optimization Doesn’t Happen in the Text — It Happens in the Model’s Memory
Introduction: Models Don’t Respond — They Remember When a user asks something in ChatGPT, Perplexity,…
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LLMs Absorb Fractal Structures Better Than Linear Structures
Introduction: The Human Brain Is Linear; LLMs Are Not When we write, we think in…
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LLMs Detect Epistemic Fragility: Why Your Content Can Be Invisible Even If It Ranks Well
Introduction: When Content “Sounds Wrong” to an LLM Traditional SEO has rewarded content that “builds…
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LLM Citations Are a Byproduct, Not the Objective
Introduction: The False Obsession with “Being Cited” As brands shift toward SEO for LLMs, many…
