Digital Marketing Strategy Agency

Our flagship product: 360º marketing. This service will allow you to interact with the consumer through an omnichannel sales approach and offer an integrated experience where all channels are connected.

At Mindset Digital, we will create an integrated and cohesive experience across all channels and devices where your customers interact. The result? Not only will your customers grow, but you will also see an enhancement in their loyalty.

The 360º Marketing service defines a digital strategic plan for 12 months, in which the appropriate levers and channels will be activated. It takes time to explore different channels, tools, and messages, as well as to calculate the impact of the action. Through this process, we will find out what works in each particular case.

What will we do?

  • Increase lead generation.
  • Boost B2B or B2C sales on marketplaces or e-commerce.
  • Optimize digital channels according to the objectives.
  • Strengthen and retain your customers.
  • Enhance the user experience on the website and improve the conversion rate.
  • Improve your brand’s visibility and positioning.

How will we do it?

Web Analysis and Reporting

  1. Creating KPIs in line with the digital strategy as a measurement foundation.
  2. Weekly and monthly KPI monitoring.
  3. Implementation of measurement tools.
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SEM

  1. Brand campaign.
  2. Segmented category campaign based on keywords.
  3. Creation of Social Ads, Meta Ads, and Google Ads campaigns.
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SEO

  • Initial SEO audit to identify technical and performance issues on the website.
  • Keyword research to optimize content.
  • On-page optimizations to improve the website’s structure and content.
  • Planning of professional and relevant content to attract users.
  • Tracking and results-oriented approach using SEO KPIs such as organic traffic and conversion.
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Web Design and Development

  • Web audit to improve UX and CRO conversion.
  • CTA for lead capture or sales.
  • Measuring UX with HOTJAR.
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Email Marketing and Marketing Automation

  • Automation and sending of email marketing.
  • Communication tool with customers and content dissemination lever.
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