Amazon & Marketplaces Agency

Strategy, execution, and scaling for brands and manufacturers. We turn Amazon into a profitable, measurable channel aligned with your omnichannel strategy.

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End-to-end service (setup + monthly management). Seller & Vendor. Europe and the U.S.

What’s included

Omnichannel strategy and margin viability

Amazon SEO + conversion-driven A+ Content

Amazon Ads with profitability control (ACOS/ROAS)

Brand Store as a brand asset

FBA, pricing, and Buy Box

Reporting and actionable KPIs

Especially for manufacturers and brands looking to launch, scale, or restructure an account that isn’t profitable.

The real challenge isn’t selling. It’s selling profitably.

Selling on Amazon is relatively easy. What’s hard is building a profitable, sustainable channel without damaging your direct channel, without eroding margins, and without relying on one-off tactics.

That’s why we treat Amazon as part of an omnichannel strategy: we assess whether the marketplace complements your ecommerce, whether it interferes, and what role it should play so you can grow without guessing.

Typical symptoms

Your Amazon Ads spend doesn’t translate into real margin.
Your listings don’t rank (weak Amazon SEO).
Your Brand Store exists, but it doesn’t convert.
FBA and pricing without a strategy: you lose the Buy Box.
Your direct channel suffers or gets cannibalized.
No clear KPIs or actionable reporting.

What we do, exactly

End-to-end management for Amazon and other marketplaces: strategy + execution + continuous optimization. We work with both Seller and Vendor, and activate international expansion when the model calls for it.

Setup & structure

Account creation and configuration (Seller/Vendor)
Catalog architecture and category structure
KPIs, tracking, and reporting framework
FBA and logistics plan

Amazon SEO + content

Listing audits and optimization (Amazon SEO)
Keyword research by purchase intent
Conversion-driven A+ Content
AI-assisted optimization (without losing judgment)

Amazon Ads & optimization

Amazon Ads: Sponsored Products, Brands, and Display
Auto + manual campaigns + brand protection
Pricing and Buy Box optimization
Weekly monitoring and continuous improvement

How we do it

We include (case by case)

Full Seller and Vendor management
International expansion (Amazon EU and U.S.)
FBA and logistics strategy
Pricing and Buy Box optimization
Dashboards and multichannel measurement
Cannibalization analysis vs. your direct channel

Important: we don’t manage reviews or reputation. We do manage content, structure, advertising, and channel profitability.

1) Strategic diagnostic

Before launching campaigns, we validate whether Amazon is the right channel for your model: margins, logistics costs, competitive pressure, direct-channel interference, and scalability. If it won’t be profitable, we’ll tell you.

2) Catalog optimization & ranking

Amazon is a search engine. We work on Amazon SEO with a business lens: listing structure, purchase-intent terms, A+ Content, and continuous improvements that impact conversion and visibility.

3) Ads, Buy Box & profitability

Amazon Ads works when it’s managed with control: campaign structure, category and keyword segmentation, brand protection, and optimization using KPIs (ACOS/ROAS) tied to real margin.

4) Brand Store as a strategic asset

A Brand Store isn’t decorative. We design it to improve conversion, reinforce your brand, group products strategically, and support more profitable brand campaigns.

From $0 to recurring revenue in 5 years

We don’t chase one-off spikes. We build structural growth: catalog, rankings, campaigns, Brand Store, and continuous profitability optimization.

Període: 2020–2025. Virutex as an example of growth.

What makes us different
from a “traditional” Amazon agency

Omnichannel strategy

We don’t treat Amazon as a silo. We define the marketplace’s role in your business: whether it complements your direct channel, whether it interferes, and how to measure it.

SEO + Ads + content

We unify Amazon SEO, Amazon Ads, A+ Content, and Brand Store under one conversion-and-visibility strategy.

Business measurement

We report actionable KPIs and real profitability—not just clicks or gross sales. Growing without data is guessing.

Who this service is for

Ideal if…

You’re a manufacturer or brand and want to build a direct channel on Amazon.

You want to scale and professionalize Amazon Ads and Amazon SEO.

You need a Brand Store and A+ Content that convert.

You want to sell in Europe or the U.S. with a clear strategy.

You want structure and monthly optimization—not “tests.”

Not for…

Anyone looking for instant results without a strategy.

Anyone who can’t—or won’t—track margins.

Anyone planning to rely only on Amazon Ads.

Anyone who doesn’t want continuous optimization.

Frequently asked questions

What’s the difference between Seller and Vendor?

Seller means you sell directly to the end customer (typically with more control over pricing and catalog). Vendor means you sell to Amazon as a distributor (Amazon resells), with different commercial terms and processes. We manage both models and recommend the best fit based on your structure, margins, and goals.

Is Amazon profitable for manufacturers?

It depends on margins, logistics, competition, and pricing strategy. That’s why we start with a diagnostic: we estimate true profitability, define Amazon’s role versus your direct channel, and outline the conditions needed to scale without compromising the business.

How long does it take to scale an Amazon channel?

If the fundamentals are solid (catalog, logistics, pricing, and content), consolidation typically takes several months. In practice, many projects need a 6–12 month horizon to stabilize the structure, improve rankings, and optimize campaigns while maintaining profitability.

Do you manage international Amazon (EU and U.S.)?

Yes. We activate international expansion when the diagnostic supports it (margins, logistics, competition, and demand). We can manage Europe and the U.S., adapting catalog, content, and campaigns for each market.

Do you only manage Amazon Ads?

No. We manage the full channel: account setup, catalog, Amazon SEO, A+ Content, Brand Store, Amazon Ads campaigns, FBA, and ongoing pricing/Buy Box optimization (case by case).

Request a strategic diagnostic

If you’re considering Amazon as a channel (or want to fix and scale what’s already running), the first step is defining whether it fits your model—and how to measure it. We start with strategy and translate it into execution.

I want more information →

Note: this service does not include review or reputation management. It does include strategy, content, Ads, Brand Store, logistics (FBA), and profitability optimization (case by case).