Success Story with Virutextools Digital Marketing

Since 1962, Virutex’s woodworking machinery and tools have achieved true global prestige for their quality, robustness, efficiency, and precision, ahead of the major multinational companies in the sector.

Their technical department boasts advanced design systems and modern laboratories where they work to continue perfecting new machines. One of their premises is to constantly innovate. Virutex has an excellent human team, highly qualified, capable of guaranteeing a very high level of precision and perfection in all their projects, combined with the unparalleled quality of their products.

What Did We Do?

At Mindset Digital, we developed a digital marketing plan to launch into the North American market (USA and Canada), with a B2C and B2B e-commerce sales strategy for

For this, we carried out the following actions with the expert team at Mindset Digital:

  • Conducted a comprehensive benchmarking of the competition from the perspective of online marketing and digital channels.
  • Analyzed the SEO positioning (Search Engine Optimization).
  • Analyzed the communication and storytelling of each of the competitors.
  • Defined the personality of the buyers, buyer persona (professionals and amateurs in this woodworking sector).
  • Analyzed the customer journey.
  • Structured PPC (Pay-Per-Click) campaigns in Google Ads (Adwords) and Facebook Ads and their action plan in these online campaigns.
  • Conducted a study of influencer levers on YouTube and Instagram.
  • Implemented the Connectif marketing automation tool for automated email sending, offers, cross-sales, and Trustpilot reviews.

How Did We Do It?

On the other hand, we also took charge of managing their e-commerce in the USA and Canada, using techniques such as CRO (Conversion Rate Optimization), growth hacking, content planning on social networks (Facebook and Instagram), improvement of analytics, UX (User experience), and web usability (Google Analytics and Hotjar) to be able to make decisions based on rigorous data.

Additionally, we found it appropriate, not only to increase sales in digital channels but also to reach more people, to open and manage the Amazon sellers channel (Virutextools showcase).

The initial digital marketing and transformation plan has become Virutex’s roadmap. Their new digital strategy, which we execute daily, is reviewed weekly, and we track monthly with the company’s management.

Mindset Digital has successfully assisted a traditionally industrial company with distributors throughout Europe and the world, improving their global hybrid model with the growth of the B2C channel.