What is Virutextools?

Since 1962, Virutex brand woodworking machines and tools have achieved a well-deserved worldwide prestige for their quality, robustness, efficiency and precision, ahead of large multinationals in the sector.

Its technical department has advanced and computerized design systems and modern laboratories where they test to perfect the new machines. They are capable of constantly innovating. Virutex has an excellent human team, highly qualified, capable of guaranteeing a very high level of precision and perfection in all its projects with the impressive quality of machines.

How has Mindset Digital helped them?

We carry out a Digital Marketing Plan to launch in the North American market (USA and Canada), with a B2C and B2B ecommerce sales strategy for your Virutextools ecommerce.

To do this, we carry out a complete benchmaking of their competition from the point of view of online marketing and digital channels: we analyze SEO (Search engine optimization) positioning, communication and storytelling of each of the competitors, definition of their personal buyers (professional and amateur in this carpentry sector), customer journey analysis, structure of PPC (Paid per click) campaigns in Google Ads (Adwords) and Facebook Ads and its action plan in these online campaigns, study of influencers levers on YouTube and Instagram.

On the other hand, we are also managing e-commerce in the US and Canada, from CRO techniques (Conversion rate optimization), growth haking, content planning on social media (Facebook and Instagram) or improvement of analytics, UX (User experience) and web usability (Google Analytics and Hotjar) to be able to make decisions with data rigor. Like our partner Xavi, an expert in web analytics “Decisions are made with objective data, not opinions”.

In addition, we also believed it was appropriate, not only to increase sales in digital channels, but also to reach more people, open and manage the Amazon seller channel (Virutextools storefront).

The marketing and digital transformation plan carried out at the beginning, has become the company’s roadmap, Virutex, in the new digital strategy, which we execute daily, review weekly and control, with the company’s management, monthly.

We can affirm that from the Mindset Digital digital transformation agency we are successfully helping a traditionally industrial company with distributors throughout Europe and the world, to improve a global hybrid model with the growth of the B2C channel.

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