Success Story with Casa Vicens in Digital Marketing

The renowned “Casa Vicens” owned by Banca Mora, is the first masterpiece of the Spanish architect Antoni Gaudí, located on Carolines Street, numbers 18-24, in the current district of Gracia.

Built between 1883 and 1885 with the aim of being the summer residence of the Vicens family. Gaudí, the maximum representative of Catalan modernism, displays his unparalleled talent, creating a monument that now, hand in hand with the “Casa Vicens Gaudí” association, is considered a must-visit for tourists traveling to Barcelona for the first time and seeking beyond the massified tourist icons.

Declared a World Heritage Site by UNESCO in July 2005 and awarded the “Best Building Award” by the Barcelona City Council, it is presented as an essential work to understand its architectural language and the development of Modernism in Barcelona, it is an oasis in the middle of Barcelona.

What We Did?

The Mindset Digital team accompanies the monument’s management team in the new online marketing strategy and digitization management as a tourist monument. Hugo Palomar’s entry into the team one year after the initial opening of the monument helped to consolidate its tourist positioning.

Mindset Digital’s daily work consists of managing online PPC campaign channels (Google Adwords, Facebook Ads), the visibility improvement strategy through Trip Advisor, as well as planning key operations management KPIs. In addition, the Mindset Digital team, thanks to its extensive experience in tourism, complements its services with the creation of new B2B channels and the management of an efficient sales strategy through its online distributors.

How We Did It?

Mindset Digital’s work focuses on the digitization of the company from each of its areas, database management with CRM Hubspot, the integration of a customer service system, and coordination in relation to digital platforms. Thanks to this work, Casa Vicens continues to consolidate its model in such a changing world since the COVID-19 pandemic.


Mindset Digital: the best guide

“Mindset Digital has helped us put our project on the market. The best guide to navigate the complexity where we have to operate.”

Emili Masferrer CEO at Casa Vicens