BCN Vision, the leading company in its market, is exclusively dedicated to the design, maintenance and installation of artificial vision systems for the industrial sector.
More and more advanced solutions, capable of varying according to the needs of each client, BCN Vision’s main mission is to improve the production and competitiveness of its clients in their respective markets.
We carried out audits of the structure, analytics, UX (User experience) and usability of the web, as well as the web positioning (SEO) and its SEO (Search engine optimization) strategy.
These audits were carried out by our experts from Mindset Digital in Web, Web Analytics, CRO (Conversion rate optimization), UX (User experience) and SEO to determine the improvements that could be made to grow BCN Vision’s online presence.
To do this, we studied the BCN Vision website and its pages to determine how it was in terms of usability, analyzing the CTAs (Call to action), the tagged, the sales funnels and the objectives of the website. When conducting an analytics and web usability audit you always have to take into account the final strategy of the web and work it very well with the client.
On the other hand, in the analytics study we also studied how they had structured and how they managed the tools of Google, Google Analytics and Google Tag Manager. We check that the tools are being used and structured correctly to extract the maximum possible data to be able to make the most objective decisions possible and with data support.
For the SEO study of the BCN Vision website and its pages, we studied with the Google Search Console and Semrush tools how they were both technically and in SEO Onpage.
We conducted a study of Keywords and recommendations so that they could begin to implement changes and increase the ranking in the largest number of keywords possible in the SERPs.
On the other hand, we are training the marketing team in digital marketing tools and strategies so that they can implement their digital transformation. We work with our team of experts so that each week they review a different strategy and lever to understand well how to capture new leads and how to improve the conversion funnel.
Among these are the different trainings: Digital Marketing Strategy, SEO, Facebook Ads, Google Analytics, SEM, Google Ads, Web, UX. We also help in the implementation of some tactics that we have done in the training and we show you practically how to implement the different strategies.