Digital Transformation of Dynamics365bc.io: Lead Generation and SEO Positioning
Comprehensive strategies to lead the Microsoft ERP niche with Dynamics 365 BC.
Introduction
Overview of Dynamics365bc.io:
Dynamics365bc.io is a consultancy specialising in Microsoft’s ERP software, Dynamics 365 Business Central. With a focus on helping companies optimise their processes and improve efficiency, Dynamics365bc.io aimed to increase its visibility and capture more leads in a highly competitive market.
Challenge:
The main challenge was to design and implement a comprehensive digital strategy to effectively generate leads and position Dynamics365bc.io as a leader in its niche. This included the creation of a dedicated landing page, the launch of Google Ads campaigns, SEO content strategies for Spain and the USA, and an inbound marketing plan with improved email communications.
Strategy and Implemented Solution
Creation of the Landing Page:
The landing page dynamics365bc.io was developed to provide detailed information about the ERP programme and position the consultancy within its niche. The page was conversion-optimised, featuring clear calls to action and relevant content that resonated with the target audience. The structure included sections outlining the software’s benefits, client testimonials, use cases, and an easy-to-use contact form.
Google Ads:
Google Ads campaigns were launched to test and identify the most effective keywords for lead generation. The strategy included creating highly targeted ads and continuous optimisation based on keyword performance. This allowed adjustments to maximise return on investment and efficiently capture qualified leads.
SEO Content Strategy:
A SEO content strategy was implemented for both the Spanish and US markets. This involved creating relevant, keyword-optimised content within the ERP niche to improve organic rankings and attract qualified traffic. Blogs, technical articles, guides, and case studies were developed to build authority and relevance within the sector.
Results and Benefits
Impact of the Landing Page:
The dynamics365bc.io landing page became a key focal point in the lead generation strategy, achieving a 25% conversion rate since its launch. The page not only attracted qualified traffic but also facilitated the conversion of visitors into leads through intuitive design and compelling content.
Effectiveness of Google Ads:
The Google Ads campaigns generated a 40% increase in leads during the first quarter, with an optimised cost per lead (CPL) thanks to the selection of high-performing keywords. Continuous campaign optimisation and analysis enabled the identification and exploitation of the most profitable opportunities.
SEO Improvement:
The SEO content strategy led to an increase in organic traffic across both markets (Spain and the USA), improving rankings in search engine results pages (SERPs) for key terms. This organic traffic growth also resulted in more qualified lead generation and enhanced brand visibility.
Conclusions
Final Reflections:
The collaboration with Dynamics365bc.io demonstrates how a comprehensive, well-executed digital strategy can transform lead generation and online positioning. Mindset Digital is proud to have been part of this journey towards digital success. The results achieved not only validate the effectiveness of our strategies but also highlight the importance of precise execution tailored to each client’s specific needs.
Are you ready to transform your business with effective digital solutions? Contact Mindset Digital today and discover how we can help you generate leads and establish your position in your niche.
