Technical SEO
The invisible foundation that supports all your organic visibility. Technical SEO is rarely seen — but when it fails, nothing else works.
At Mindset Digital, we understand technical SEO as a discipline that serves strategy, content and user experience — not as an end in itself.
Why technical SEO is still essential
Before ranking, a search engine — or a language model — needs to be able to access, understand and process your website. Technical SEO ensures this happens efficiently, consistently and without friction.
A solid technical foundation allows you to:
- improve crawling and indexation,
- reduce errors and bottlenecks,
- make better use of existing content,
- and prepare the ground for Strategic SEO and SEO for LLMs.
Technical SEO today: beyond “fixing errors”
Technical SEO has evolved. It is no longer just about fixing isolated issues, but about designing robust and scalable architectures that can coexist with:
- traditional search engines,
- AI-powered answer engines,
- generative interfaces,
- and continuously growing digital projects.
What our technical SEO service includes
Technical SEO audit
We carry out in-depth technical audits to detect:
- crawling and indexation issues,
- structural errors and duplications,
- performance inefficiencies,
- risks that may limit organic growth.
We prioritize actions based on real business impact — not generic checklists.
Crawling and indexation
We optimize how search engines access your site:
- crawl budget management,
- clear and consistent URL architecture,
- indexation control by content type,
- well-structured sitemaps.
Core Web Vitals & performance
User experience is a key signal. We analyze and improve:
- loading times,
- visual stability,
- interactivity,
- and real-world performance perception.
Always balancing technical performance with design and business goals.
Structured data
We implement and optimize Schema to reinforce:
- entities,
- relationships between content,
- semantic context,
- and understanding by search engines and language models.
Robots.txt and bot control (including AI bots)
We define clear access policies for:
- search engine crawlers,
- training bots,
- AI-powered search engines,
- and other automated agents.
The goal is to balance visibility, control and data strategy.
SEO-friendly architectures
We design technical structures that enable:
- orderly project growth,
- long-term maintainability,
- healthy coexistence between SEO, UX and development,
- and a clear, global understanding of the domain.
We’re not just technicians. We’re strategists with technical judgment
At Mindset Digital, we don’t do “lab-style” technical SEO. We always work in coordination with:
- SEO strategy,
- content,
- copywriting and conversion,
- development and business teams.
Technology is a means to achieve results — not an isolated objective.
Who is our technical SEO for?
- Websites with indexation or performance problems.
- Projects that have grown without a solid technical foundation.
- E-commerce sites and complex platforms.
- Companies that want to prepare their website for SEO for LLMs and GEO.
Let’s build a future-ready technical foundation
A well-built technical website multiplies the impact of everything else.
Frequently asked questions about technical SEO
Meet our team
We are a senior team of digital marketing experts with over 30 years of combined experience among our members.
