SEO Migrations

When there’s a lot at stake, there is no room for error. A poorly executed SEO migration can wipe out years of work in just a few weeks.

At Mindset Digital, we support complex migration projects with a
methodical, strategic approach focused on preserving — and improving — organic visibility.

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Why an SEO migration is a critical moment

Changing a website is not just a technical project. It is a turning point where the following come together:

business,
technology,
content,
authority built over years.

Without a clear strategy, a migration can cause:

massive loss of organic traffic,
deindexation of key content,
prolonged visibility drops,
direct impact on leads and sales.

What we consider a well-executed SEO migration

For us, an SEO migration is not “setting redirects and hoping for the best”.
It is a controlled process that includes:

thorough pre-migration analysis,
strategic decision-making,
precise technical execution,
post-migration monitoring.

What our SEO migration service includes

Website migrations

We support redesigns and structural changes while ensuring:

preservation of high-value URLs,
correct transfer of authority,
improvements in architecture and internal linking,
alignment with future business objectives.

Domain changes

We manage domain changes while minimizing risk through:

complete and coherent redirect maps,
control of authority signals,
pre- and post-launch validations,
intensive impact monitoring.

CMS changes

CMS migrations often introduce invisible issues. We make sure that:

the new platform meets SEO requirements,
no critical content or functionality is lost,
indexation capabilities are preserved,
the technical foundation is stronger than before.

SEO restructurings

When the problem is not the site, but its structure, we design restructurings that:

improve domain understanding,
remove duplication and cannibalization,
reinforce strategic clusters and content areas,
prepare the site for future growth.

Website mergers

In site merger or consolidation processes, we:

analyze what should be kept and what should be retired,
prioritize assets with real business value,
unify authority signals,
avoid unnecessary visibility losses.

SEO migrations and AI-powered search engines

Migrations also affect how language models perceive your domain:

poorly handled structural changes create inconsistencies,
loss of accumulated semantic context,
broken relationships between content.

A well-planned migration preserves not only rankings, but also the site’s
systemic coherence.

Who is this service for?

Companies that cannot afford traffic drops.
Projects highly dependent on organic acquisition.
Organizations undergoing rebranding or expansion.
Teams looking for peace of mind and control.

When there’s a lot at stake, experience makes the difference

A well-executed SEO migration goes almost unnoticed. That’s the goal.

Let’s talk before you move anything →

Frequently asked questions about SEO migrations

Is traffic loss inevitable during an SEO migration?

Not necessarily. When properly planned, a migration can maintain — and even improve — organic visibility.

When should the SEO team be involved in a migration?

From the very beginning. SEO must be part of structural, CMS and content decisions, not just the final stage.

How long does post-migration monitoring last?

It depends on the project, but typically includes several weeks of intensive monitoring and progressive adjustments.

Is a migration a good time to improve SEO?

Yes — as long as changes are controlled and properly prioritized. A migration can also be a strategic opportunity.

How do migrations affect visibility in AI and LLM environments?

Models rely on coherence and continuity. Preserving structure and conceptual relationships is essential.

Meet our team

We are a senior team of digital marketing experts with over 30 years of combined experience among our members.

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