Stockagile is a tool that allows you to centralise all sales channels on a single platform (multiple shops, online sales, point-of-sale terminals, marketplaces, franchises, showrooms and sales agents), as well as to analyse the product lifecycle, offer an omnichannel shopping experience and manage manufacturing, sales and inventory processes.
What did we do?
We started working with Stockagile in 2021, when they were a startup that was just starting to grow. Specifically, they were in the first phase of the sales funnel: attracting new customers.
The challenge was to create an automation system for attracting qualified leads through different channels with performance marketing. To do this, analytics and measurement were the key to check if the leads were converted into customers. Analysing the results and making the right decisions for next actions were two of the other big challenges.
How did we do it?
At Mindset Digital we have accompanied Stockagile following a work methodology based on growth hacking. First, we select the most appropriate Project Manager for each type of project, who will be responsible for leading the strategy, planning and executing the project with the support of the Mindset Digital team. Then, we establish a weekly follow-up with remote meetings of 45 minutes/1 hour to show the progress and align the objectives and actions with Stockagile’s marketing and sales department.
Firstly, we drew up a performance marketing plan where we defined the objectives to be achieved, agreed on a budget and defined the channels to be opened to capture qualified leads, as well as the daily KPIs that we were going to follow. The reason why we opted for performance marketing is that it allows us to manage our digital advertising budget more efficiently.
As a next step, we conducted an in-depth study of the market, customers and competitors and we proposed the actions to be developed, the automated measurement and analysis of results to optimise future actions. In the case of Stockagile, we experimented with various online campaign channels (social networks and referral platforms) to create the lead generation automation system.
Thanks to continuous measurement and daily monitoring, we were able to analyse and understand how lead acquisition was evolving in real time across the different channels. After measuring their quality, quantity and cost of acquisition, we analysed the results and came to the conclusion which channels work best for Stockagile specifically, thereby achieving our goal of increasing lead acquisition.
Today, we continue to focus on optimising performance marketing actions across the most functional channels and testing new methods of engagement.
