The company Service Innovation Group, also known by the acronym SIG, is one of the leading and most experienced companies in the commercial outsourcing sector.
Founded over 30 years ago, it specialises mainly in point-of-sale management and commercial auditing, enhancing its clients’ brand image, exponentially increasing their sales, and turning them into leaders in their respective markets.
What Did We Do?
Mindset Digital was responsible for updating the company’s corporate website for SIG Spain, using the WordPress CMS (Content Management System) platform. The result can be seen here: SIG Spain website.
To begin with, our Web (Usability) and UX (User Experience) experts created the templates and website design using the Elementor plugin. Based on these designs, we migrated and refined the existing content from the old website. We also added WordPress plugins that enhance user experience (UX), such as the WhatsApp chat, which can be found at the bottom right of the site. Whenever we design a website, we do so with Google’s mindset: Mobile First — meaning our top priority is responsiveness.
Once all the content was uploaded, we carried out the WordPress migration and transfer to its current hosting so that the site could go live.
In addition, we worked on new service and sector landing pages to improve SEO performance, increasing traffic and multiplying visits by more than eight times in just 12 months. We continue to work on creating new web content and on the technical optimisation of the website to keep improving SEO.
Finally, we work daily on Google Ads optimisation and the keywords we bid on.
How Did We Do It?
We also added a blog section built in WordPress (SIG Spain Blog), created from custom templates designed by our team using Elementor. This ensured that the blogging process was as simple and elegant as possible (and not just a standard WordPress template).
Likewise, the team of experts at Mindset Digital has supported SIG Spain throughout the entire process of website updating, design changes (Usability and UX), redesign of the digital marketing strategy, and digital transformation.
With our SEO strategy and our methodology, we have successfully generated content to position the brand for the main market and service-related keywords.
