An innovative approach to selling contemporary art online
Introduction
Overview of Pigment Gallery:
Pigment Gallery, a renowned gallery dedicated to contemporary art, embarked on an ambitious expansion into the South Korean market. With a vision to make art more accessible and enhance the buying experience, they partnered with Mindset Digital to create an exceptional e-commerce portal.
Challenge:
The main challenge was to penetrate a new and culturally distinct market by offering a platform that was not only aesthetically appealing but also functional and adapted to local expectations and purchasing behaviours.
Strategy and Implemented Solution
Choosing Shopify:
We chose Shopify for its versatility and robustness — ideal for creating personalised and scalable e-commerce experiences. Shopify allowed us to integrate advanced features necessary for a specific market like South Korea, including localised payment options and multilingual support.
Design and Functionality:
The website design focused on elegance and simplicity to highlight the artworks. Interactive visual galleries were implemented, and the user experience was optimised for mobile devices, considering the high rate of smartphone usage in South Korea. Additionally, features such as augmented reality were added to allow users to visualise artworks in their desired space, along with detailed bilingual descriptions for each piece.
Results and Benefits
Recognition and Feedback:
Clients and art critics have expressed their appreciation for Pigment Gallery’s innovative platform. Specific improvements that received praise include the intuitive interface and the augmented reality functionality that allows buyers to visualise artworks in their own spaces before purchase. This has not only increased buyer confidence but has also strengthened Pigment Gallery’s reputation as an innovative leader in the art market.
Conclusions
Final Reflections:
The collaboration between Pigment Gallery and Mindset Digital has set a new standard for selling contemporary art online, showing how technology can serve as a bridge between art and art lovers around the world.
Would you like to take your art gallery to the next level? Contact Mindset Digital and discover how our customised e-commerce solutions can open doors to international markets.
