A journey of innovation and growth with Mindset Digital
Introduction
Overview of KrakenD:
KrakenD, a leader in API Gateway solutions, was looking to expand its global reach and diversify its acquisition channels. With a robust product in both Open Source and enterprise versions, the challenge was to break into new markets through digital channels not previously explored by the company.
Challenge:
KrakenD faced the double challenge of launching its first Cost Per Click (CPC) campaign on Google Adwords and improving its organic visibility internationally. The goal was clear: increase qualified traffic and multiply leads to boost its paid service versions.
Strategy and Solution Implemented
CPC (Cost per Click) for Global Capture:
Focused CPC strategies were designed and implemented in target markets where conversion potential was perceived to be high. Carefully selected keywords and created culturally tailored ads for each region, ensuring effective and engaging communication. Campaigns were continuously optimised to improve CPA (cost per acquisition) and increase ROI.
SEO Technical Review:
Mindset Digital conducted a comprehensive SEO analysis of KrakenD, identifying key opportunities to improve its search engine rankings. Meta tags, website structure, and content were optimised with an international SEO focus. In addition, strategies were implemented to improve domain authority by obtaining quality backlinks.
Results and Benefits
Impact of CPC and SEO:
Since the implementation of CPC campaigns and SEO improvements, KrakenD experienced an increase in web traffic and a growth in lead generation, creating a new channel of engagement. These results not only reflect an increase in visibility, but also the effectiveness of the new strategies in reaching and converting target audiences.
Testimonials from KrakenD:
Conclusions
Final Reflections:
The collaboration with KrakenD demonstrates how well-designed and executed digital strategies can transform recruitment channels and scale business operations globally.
Are you ready to expand your reach and multiply your leads? Contact Mindset Digital today and find out how we can help you achieve your business goals with customised solutions.
