Epaplus is a pioneering brand in dietary supplements, with over 30 years of experience in developing specialized formulas and diets, showcased to the public through its comprehensive range of dietary supplements that provide the deficient nutrients in your diet.
This innovative company is one of those driven by the large Peroxfarma laboratory, which helps it become one of the leading companies in the market in the development of formulas that promote health and quality of life for people.
What have we done?
We carried out a strategic digital marketing plan, studying the different competitors of pharmaceutical products and sports supplements in the market to conduct a benchmark and see which digital tactics to pursue.
We are implementing the 360º omnichannel strategy, activating the different levers we observed in the study that could grow the Epaplus brand and presence. The SEO lever is one of them, creating new and improved content for its blog with articles containing valuable content that also allows us to develop a keyword positioning strategy.
On the other hand, we have also opened channels for SEM and Facebook Ads to increase brand visibility and presence, and ensure search clicks. We are also working on the remarketing strategy on these platforms, targeting users who have already visited the website or are loyal buyers of the brand.
How have we done it?
Social media management, especially Instagram, is being led by our expert in content creation for social media and Instagram. We have created a content and giveaway calendar to increase followers and, above all, interaction with the account. The company’s physical giveaways, common in pharmacies, are also promoted and advertised through social media.
Likewise, we are also helping to improve the user experience (UX) on the website and in the purchase funnel, using email marketing tools (creating automatic shipments) and improving website usability with the installation of new plugins to gather user and buyer feedback.
Last but not least, we are assisting the team responsible for Amazon (and other marketplaces) to help them position better and grow on this new platform.
