Epaplus is a pioneering brand in food supplements, with more than thirty years of experience in the development of formulas and specialized diets, shown to the public through its complete range of food supplements that provide you with the deficit nutrients in your diet.
This innovative company is one of those promoted by Peroxfarma, which helps it become one of the market leaders in the development of formulas that promote health and quality of life for people.
We carried out a Strategic Digital Marketing plan, studying the different competitors of pharmaceutical products and sports supplements that were in the market to make a benchmark and see what digital tactics to attack.
We are carrying out the 360º omnichannel strategy, attacking the different levers that we observed in the study that could grow the brand and the presence of Epaplus.
We attack on the one hand the SEO aplication, creating new and improved content for their blog with articles such as How to maintain your defenses naturally? Here you can see an example of how we are working on the content strategy and improving the positioning of keywords and keywords with them.
On the other hand, we have also opened the SEM and Facebook Ads channels to increase the visibility and presence of the brand and ensure brand search clicks. We are also working on the remarketing strategy on these platforms with users who have already visited the web or are loyal buyers of the brand.
The management of social networks and new actions, especially in the Instagram social network, is being carried out by our expert in creating content for social networks and Instagram. We have created a calendar of content and raffles to increase the followers, and especially the interaction with our account. The physical raffles of the company, common in pharmacies, are also promoted and announced through the RRSS.
For our part, we are also helping to improve the user experience (UX) on the web and in the purchase funnel, using email marketing tools (created automatic shipments) and improving the usability of the web with the installation of new ones. plugins to know the opinion of users and buyers.
Last but not least, we are supporting the team that runs Amazon (and other marketplaces) and helping them better position and grow on this new platform. Amazon is a world apart, and all the above-mentioned levers also apply to Amazon alone, SEO, SEM, UX …