Mariona Vilanova’s therapeutic esthetic center, located on Gran Via de les Corts Catalanes in Barcelona, is primarily dedicated to stimulating the skin so that it improves and rejuvenates from the inside out. How do they do it? Through proprietary treatments that combine manual techniques applied to the face, neck, and décolleté. They also use methods such as detoxification, tissue activation, cellular renewal, and the production of collagen and elastin in the deeper layers.
Consumers, through these sessions, notice an improvement in their physical, emotional well-being, and, above all, relaxation. All of this is reflected in their faces and skin, illuminating, stretching, toning, and, above all, further beautifying them.
What We Did?
We helped Mariona Vilanova grow her audience and enhance her personal brand through an omnichannel strategy to monetize her key audience.
To do this, we designed the entire Facebook Ads setup and SEM strategy, hand in hand with our experts at Mindset Digital in Facebook Ads. We created all the custom audiences, studying her buyer persona, and created remarketing audiences using the Facebook Business Ads tool. From the console setup, we began to manage the ads regularly to grow her Instagram audience and website to over 12k followers on Instagram. The goal was to convert them, start monetizing the audience, and grow her personal brand.
Additionally, we created and managed daily support for Mariona Vilanova’s e-commerce, integrating purchasing tools on the website itself and also monitoring traffic with the help of tracking pixels. We controlled the main KPIs and ensured that the website functioned correctly and that the UX (user experience) was the best possible. We also managed and promoted the Instagram shop and Facebook shop (Instagram and Facebook stores that incorporate tools), creating the feed of all products available on the e-commerce platform.
How We Did It?
As part of Mariona Vilanova’s 360º sales strategy, we developed a sales funnel: we created the process that a user should follow during the purchase on the website, as well as the pre and post user experience with email automation.
Along with Facebook ads, we also activated the Google Adwords lever to protect and increase the personal brand, as well as increase the visibility of Mariona Vilanova’s e-commerce products. This way, we were able to improve the personal brand and grow sales thanks to this lever and the high ROAS.
Finally, we created a data tracking method based on the main business KPIs, updated weekly by the Mindset Digital team. We also monitored all levers through the Google Analytics tool, which we configured to work on the Analytics e-commerce and track conversions and their value.
