ABE Barcelona is an association that brings together 35 art galleries in Barcelona. Its main objective is to expand the city’s cultural offering and enhance its presence in the international art scene, as well as to cooperate among the different galleries. The actions they carry out aim to promote citizen participation in the art world and provide the public with spaces for free access, where they can learn about art trends and promote new languages and artists.
What Did We Do?
ABE Barcelona and ICEC relied on our experience to develop the Digitalization and Digital Marketing Course to be taught to art galleries in Barcelona over a total of four sessions. The aim was to offer an overview of the current digital landscape and present digital marketing tools and strategies so that the different attending galleries could continue to grow and improve their business, orienting it towards the digital reality.
How Did We Do It?
At Mindset Digital, we immersed ourselves in the art sector: we compiled the latest artistic trends, researched new actors and digital companies involved in the sector, and expanded our knowledge of the business operation of art galleries.
On the other hand, we developed the teaching material for the course during the previous six months. To do this, we based ourselves on four main themes:
- Digital transformation in the economy.
- Global digitalization of the art world.
- Digital transformation in an art gallery.
- Growth hacking work methodology.
Additionally, to facilitate communication and offer a better experience to all attendees, we created a specific online platform for the course. This way, galleries could access and download all the information, presentations, templates, and didactic content that was specially developed for the digitalization and digital marketing course.
Finally, we conducted four-hour sessions each during the month of July 2022. The different classes were presented by Hugo Palomar (CEO of Mindset Digital); Jan Almuni and Carla Lanfranconi (Project Managers at Mindset Digital).
Opiniones
They prepare the content with love
It is obvious that these people prepare the content of the courses with care. The truth is that I am very happy with the equipment and the service provided.
They gave us a global vision
Mindset Digital course has allowed us to have a global vision of the elements that participate in a successful digitalization process of a company. And it has done so in a way adapted to the art sector to which we are dedicated. It is a good starting point to launch this new stage.
