Be crawlable
Architecture, rendering, indexation and a technically accessible website.
TWO DISCIPLINES, ONE VISIBILITY SYSTEM
From being found
to being the answer.
SEO positions your presence in search. GEO prepares your knowledge so AI models can understand, cite and recommend it. They do not compete: they amplify each other.
THE THESIS
GEO does not replace SEO.
It expands its surface of impact.
Generative models do not discover the world from scratch. They rely on an ecosystem of pages, entities, sources and trust signals. SEO creates that digital footprint; GEO makes it easy to interpret and use as an answer.
THE SHARED MAP
One strategy.
Five layers of maturity.
SEO foundation
Be relevant
Address intent with depth, format, context and a useful experience.
Be recognisable
Consistent entities, authorship, structured data, brand and primary sources.
Be citable
Precise claims, self-contained blocks, evidence and unambiguous language.
Be chosen
A differentiated proposition that search engines and models can recommend with confidence.
USEFUL DIFFERENCES
Different mechanisms.
The same business goal.
A mature strategy does not choose one column: it connects both.
DIMENSION
SEO
GEO
Starting question
What are people searching for?
What answer do people need?
Surface
SERPs and organic results
Answers, summaries and assistants
Unit of success
Click, session and conversion
Mention, citation, recommendation and conversion
Key signals
Relevance, authority and experience
Clarity, evidence, entity and consensus
Content
Page optimised for one intent
Modular, verifiable and reusable answer
Measurement
Rankings, CTR, traffic, business
Presence, share of voice, citations, traffic, business
THE PLAYBOOK
One action, two returns.
Model entities
Define who you are, what you do, who you serve and why you are a legitimate source. Reinforce it on and beyond your website.
Publish evidence
First-party data, methodology, experts, dates, sources and cases turn a claim into a defensible reference.
Design answers
Structure complex information into definitions, comparisons, steps and conclusions that preserve context.
Measure influence
Connect rankings and traffic with mentions, citations, sentiment and assisted conversions. Visibility is now multimodal.
FROM SYSTEM TO OUTCOME
One methodology.
Different growth levers.
mAIster Tool connects assessment, execution and measurement to adapt the same SEO/GEO system to businesses with different challenges.
Illustrative data · starting index 100Scale catalogue and technical demand
+86%organic visibility
Capture intent and turn inspiration into action
+58%organic leads
Build trust and expert authority
+72%non-branded traffic
Representative visual scenarios of the trends and KPIs the dashboard can display. They do not refer to a specific client and are not a substitute for auditable case data.
mAIster ASSESSMENT
From your current situation
to an executable system.
Answer three questions. We will translate your starting point into modules, metrics and a 90-day roadmap.
01 / 03
01 · STARTING POINT
Which best describes your situation?
Type your website to continue: without it there is nothing to assess.
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WHO IS BEHIND IT
A powerful tool.
An even more important team.
mAIster does not replace judgement: it makes it repeatable, measurable and scalable. Behind it is Mindset Digital’s boutique team, combining senior experience, specialisation and close collaboration.
years of SEO experience
Albert López has worked in search and organic growth since the earliest major Internet projects.
years in LLMs and GEO
Research and practical application connecting search engines, generative models and business.
digital business perspective
Strategy, technology, content, analytics, product and automation working as one system.
across very different stages
Startups, scaleups, eCommerce, industry, services and international projects.
in landmark projects
SoloStocks, Softonic and Uvinum / Drinks&Co, as well as businesses across multiple sectors.
FREQUENTLY ASKED QUESTIONS
Clear answers.Verifiable evidence.
A practical synthesis for making SEO/GEO decisions using testable criteria, primary sources and no inflated promises.
Assess how to apply it to my case →01What is the difference between SEO and GEO?
SEO works to make a page crawlable, indexable, understandable and able to rank for search demand. GEO extends that work so a brand's knowledge is easy to retrieve, interpret, cite and recommend in generative answers. They share the same foundation —technical accessibility, intent, authority, evidence and usefulness— but monitor additional surfaces and units of success.
02Does GEO replace SEO?
No. Google says foundational SEO practices still apply to its AI search experiences and that no special markup is required to appear in them. A page still needs to be accessible, indexable and relevant. GEO adds clarity, entities, evidence, answer portability and measurement across generative engines; it does not remove the SEO foundation.
03What makes content more citable by generative engines?
Direct answers, bounded claims, identifiable authorship, dates, contextualised data and links to primary sources all help. The academic study that introduced GEO evaluated 10,000 queries and, in its experimental setting, strategies such as adding citations, statistics and quotations produced visibility gains of up to 40%; a Perplexity test reported gains of up to 37%. These are study results that varied by domain and query, not a universal guarantee.
04Does FAQPage markup improve rankings or guarantee visibility?
No. JSON-LD helps express structure explicitly and should represent content that is also visible to users, but it does not guarantee rankings or mentions. Google retired its FAQ rich results on 7 May 2026. We use the markup for semantic consistency and machine interoperability, not as a ranking shortcut.
05What technical requirements help ChatGPT discover a website?
Pages should be public, crawlable and governed by coherent robots rules. OpenAI distinguishes OAI-SearchBot, used to surface websites in ChatGPT Search, from GPTBot, used for model training. Their controls are independent: an organisation can allow search crawling while blocking training crawling. Technical accessibility does not guarantee a citation, but it prevents configuration from excluding the site.
06How should an SEO/GEO strategy be measured?
Use a combined scorecard: indexation, rankings, CTR, qualified traffic and conversion for SEO; presence, share of voice, mentions, citations, answer accuracy, sentiment, referrals and assisted conversions for GEO. Because generative answers can vary, repeat a stable panel of prompts, engines and observation times. mAIster connects that baseline to modules, owners and a 90-day roadmap so observations become executable decisions.